Content Marketing

Why does my Website Suck if I know so Much
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This is a fair question and one that is worth addressing. The fact of the matter is that I am rebuilding after devastating losses. (Boo hoo hoo) I work full time and spend a little time each day actively seeking out private clients. I also spend a good deal of time working on the many sustainability projects we have going on not only in the Philippines, but around the world.

 

This was only part of the reason that I opened my website up to other writers, though in all honesty, the website was originally built to provide some friends of mine a place to post their work after an old site we conversed on went out of business.

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Keyword Crap or Authority
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Some people really do want keyword crap that contains keyword crap about keyword crap to the point that keyword crap ends up making the keyword crap read like nothing more than keyword crap. This is not something that you will get from any of the writers you can hire here. If you really want to fill your site up with meaningless, often unreadable content, there are a great many writers on the freelance websites who are willing to provide you all the keyword crap you want at very cheap prices.

 

This however, is not a recommended strategy for long-term website growth. Good luck with those efforts. According to figures by ahrefs, more than sixty percent of websites will get little to no organic traffic from the search engines. Conversely, many websites … or more accurately, many pages within successful websites will rank very well for keywords that do not even appear on that page. How is this possible?

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How to give your website a voice of its own
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A professional author must be able to write in any given number of “voices” or styles. The question that the website owner needs to ponder and answer, is which voice will better suit the intended audience for their website.

A lot of people will go on about first person, second person and third person voice, but these categories do not always fit into any singular category regarding the overall “voice” or presentation within a website. Rather than breaking things down as an English teacher would, it is perhaps more fitting to address website voice in a manner more consistent and readily understood by the website owner, without having to “go back to school” for lessons we all hated at one time or another.

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The Importance of Native Speakers
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Colloquialisms and Expressions and other more localized usage of words and phrases make it substantially more beneficial to use local people to write local materials. Herein are just some examples of why, when getting content for your audience, it is imperative to have someone who knows the local dialect and idioms in addition to merely being able to just speak the language.

There are locations in the US where you can talk about a “pop” and it makes you want to go grab a cola or a soda because you at least understand what the inference is from their comments. There are other places in the world however, where you talk about a pop and you may actually be referring to laying down with a prostitute and “finishing the job at hand” as it were.

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Why do they say content is king
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There are numerous tools for selecting keywords and keyword phrases, but how many of them are really accurate? Those people who have truly mastered the art of keyword research generally do not rely on any single keyword research tool and also utilize one of the most rarely utilized, but most important tools available to them … that anyone with internet access has readily available to them, the Search Engines themselves.

Like any tool however, it is imperative to know how to utilize the search engine properly if it is to be effective in purpose.

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Why pick Joomla for website design
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Joomla is one of the most popular Content Management Systems or CMS available on the market, though granted, with the advances that have been made in recent years by WordPress, it may very well overtake the market lead.

Still, there are a great many reasons that I prefer Joomla, not the least of which is the length of time I have been using it … since WordPress was little more than a blogging platform way back in the ancient history of technology, the internet and website design.

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What is the truth about duplicate content
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Website owners may have heard all of the horror stories about ending up in the Google Sandbox or losing position on the Search Engine Results Page (or SERP) as a direct result of duplicate content online. While it may be understandable … or perhaps even preferential to have unique content on a private website, it is not by any means an absolute necessity … even if it is beneficial.

In order to understand this, it is important to look at certain idiosyncrasies with the Google Algorithms and also to look at some other existing sites that put this “theory” to the test.

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Hire a Writer
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I have been out of the realm of freelance for the last three years and only seeking a return insofar as I can discover a select few, more discerning clients who appreciate well-written, timely and factual articles, generally for publication on an authority site. I must say unequivocally that I am disappointed,

I am not at all surprised at the continued posting for people looking for nothing more than keyword crap and rewritten (or would reconstituted be a better and more appropriate word?) “content”. I enclosed the word in quotation marks because keyword crap and regurgitated crap are not content by any stretch of the imagination.

However, given the ease with which the Search Engine Results Page can be manipulated in the short term … especially with some key help unwittingly provided by the site owners … the demand for such crap will always be present … but is it worth it … and do you want these SEO “Experts” working on your websites?

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